Why I still attend modern bike trade shows

When I was young I couldn't wait to visit the national cycle trade show. I had the fever getting there every year coming, until I had the possibility to touch many bikes as possible, understand what was new and try to find the racing bike of my dreams. Every year that bike remained always on my dreams. Many time it was a concept (unfortunately not in catalogue) or something too expensive for my time! Also if in different perspective, every year since, this needs of discovering the new make me plan to attend some trade shows. Frequently, I opt for the biggest international trade shows dedicated to industry community and for a couple of national events based on the number and quality of exhibitors. In few weeks, one of the biggest - Eurobike - starts, so this means the whole bicycle industry, or at least a portion of it (this time), is very busy to get everything ready before the start of the event. I say “a portion”, because I sadly noticed the absence of many big brands this year. Not something new, it is the trend that all the cycling trade shows are facing from years, struggling to get their old appeal. Many big companies have preference to do their own in house event focused on their dealers, I cannot blame them for it. And, I have not a reply to the question if exhibiting at trade shows is a waste on money. What is certain, is that, in the past decade a lot of changing happened. The new marketing and selling strategies has been matched with the incapacity of the old fairs to adapt and find new timing and solutions for this new era. Moreover, we come from a period where many trade shows were around and redundant, and frankly where the business was the organization of the event itself more than the business between exhibitors/visitors.

Be clear, I’m open to new way of presenting and sell products, but at the same time I’m a bit nostalgic of a trade show where at same time you can meet everybody of your industry. And maybe more, I miss that waiting for that period of the year in which the innovations were presented to the public at the same time and place. With the idea, that only there competitors could present something that could change the game, before start to think what to do for coming year trade show.

Not simple job however to make everybody agreed on period and place nowadays. I just think that spread in multiple mini event could be counterproductive for companies that exhibit and visitors that attend. And the attendance trend demonstrate it.

My activities during the industry focussed trade shows, as you have imagine, differ a bit from what the real attendance visitors (dealers) do. I don’t have to close any wholesale agreement in a certain period. What I do, frequently is breath the air of the new trends, try to discover something that could be a game-changer. Talking with customers about ongoing project expectations or capt the customer reactions about something we have worked on. To meet old friends and have the chance to make new connections. Frequently, I have the possibility to touch some innovations I have noted online and talk with people behind to understand their opinion. So, more brands and people of the circuit are involved at the same event, better it is for me too.

Regarding this year EB trade show, also if the big are not there with their products, I’m sure some of their staff will be around. So, for me will be worth to be there a couple of days before planning the partecipation to next event. Moreover, although I see these absence, I notice quite a lot of new small brands. This means that this year I can focus more on it and have more time to go in search of small details.

If you will be in Friedrichshafen in September, and you want to schedule a business meeting, feel free to be in touch with me. Even if you don’t have a business to propose currently, there will be always time available to take a coffe and maybe discover interesting link. At the end, in this online linking era, trade shows could be old but always a effective way for discover interesting offline resources and making real connections!

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Blog | 21 October 2024

Digital Sizing by Gregario

Defining the optimal dimensions of a frame it’s always a fascinating challenge. Even more so is calculating the optimal measurements of the entire bicycle, that is, that set of geometries that lead to a total harmony of ergonomics and handling, from the saddle point to the hoods (hand points) and to the pedal (shoe points).

Traditionally, designing custom bicycles requires the physical presence of the cyclist at the manufacturer’s headquarters or the retailer, which can be limiting and can make the tailor-made accessible to a very small subgroup of amateurs, not only for economic reasons but also for logistics and time.
The world of bike fitting has developed over the years a series of “recipes”, empirical methods refined and handed down over the years, evolved as new equipment has entered the bike fitter’s study, but often oriented towards the ultimate goal of adapting the athlete to an existing frame. Usually, replacements and/or micro-adjustments of the saddle, stem and handlebars are proposed to improve the posture, rarely achieving perfection only when the starting point already falls within the ideal values… it is certainly not possible to compensate starting from a frame with inadequate measurements.

Here’s why sizing of the frame is important, whether it’s identifying the most suitable standard size or, better yet, starting from a blank sheet of paper and setting up the project for a new tailor-made special.

But what is Gregario’s proposal on this subject? Well, it all depends on your starting point…

Case A) Do you already have clear ideas?

Chances are you already have a trusted bike fitter or a dealer equipped and capable of defining your ideal contact points… or let’s say you have an old bike that fits you like a glove and you want to replicate that exact positioning on a modern monocoque but does not match with standard sizes… or let’s finally suppose that you already have your ideal measurements in your head because your great-great-grandmother told them to you in a dream. Well in all these cases no sizing method is necessary, you’ll just have to communicate us these essential data clearly, i.e. those reported in the following table in reference to the diagrams below:

Xs Horizontal distance from BB center to saddle contact point
(approximately where the saddle is wide 70 mm)
Zs Vertical distance from BB center to saddle contact point (see above)
Xc Horizontal distance from BB center to hand contact point
(hoods, approximately at the point of support in the palm at the base of the thumb)
Zc Vertical distance from BB center to hand contact point (see above)
W Handlebar width (measured at the center of the controls)

If necessary, also provide information on the driving style you prefer, so we will take this into account during the design phase to set the length of the stem. Our cockpit also provides the possibility of adjustment of the stem angle, but the basic reference is with horizontal stem (parallel to the ground) and any variations in the angle are intended for micro-adjustments (e.g. seasonal) as well as the saddle adjustments: up to ± 3 cm in height and the classic forward/backward depending on the chosen saddle model. These are the reference schemes for the measures to be provided if you already have all the tools to define them independently.

Blog | 29 March 2024

Handmade

At Gregario, we have always cultivated esteem and respect for the artisanal frame-building tradition of our beautiful country, which is dedicated to a niche of timeless “classic” products, primarily made from steel, but also incorporating wrapped carbon and other techniques specific to small workshops.

So long live frame builders and anyone dedicated to preservation and pass on a noble and fascinating ars technica !

That said, we recently came across some social media posts from several respected bicycle craftspeople who, while rightly praising the (undoubted) qualities of their frames, contrast their “handmade” products with “moulded” monocoque carbon frames. On the face of it, this seems like a legitimate claim, but this narrative leads to significant misinformation about HOW such “moulded” frames are actually produced… namely, with manual work that is decidedly more demanding and onerous than any technique for joining eight tubes.

Yes, because we are not talking about printing cookies, but rather about carefully arranging over 200 fabric shapes (pre-impregnated carbon) inside a mould. These pieces range from 40 cm strips to tiny stamps, all positioned by hand according to a precise plan (the ply-book) with meticulous overlaps, folds to manage and fibre orientations to respect. And this is only half the work, because then, depending on the resin curing technology used, there are a further series of steps involved, always rigorously by hand.

In the case of autoclaves (the most common technique in Europe), it is necessary to carefully position the internal bags, close the two half-moulds without pinching anything, arrange a series of auxiliary materials, close the external bag, apply the putty to connect the internal bags with the external and so on until the whole thing is cured under high pressure and temperature. Furthermore, once the curing is finished, it’s back to manual work for mould opening, part extraction, and finishing. All this with a series of possible variations we won’t go into now.

In short, there is nothing more “handmade” than a carbon monocoque frame.

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